Visualising the benefits of an unseen technology

The Problem
BluWireless is a world leader in mmWave technology - something we all depend on for high speed internet connectivity. The team in Bristol had successfully sold their technology into a number of key customers and had secured important new financial support, but recognised their brand was not fit for the future.
The Solution
We researched the sector, spoke to stakeholders internally and externally and saw that the opportunity was to move away from the deeply technical product focus and instead built the brand on the benefits of the technology. The new brand places the BluWireless brand icon front and centre, effectively showing how the brand is at the heart of providing the technology that facilitates high speed connectivity across the world. A full set of brand guidelines were developed to cover every type of communications, bringing the look and feel of the brand to life in all areas.