Alzheimer’s Research UK
and Alzheimer’s Society
Two leading Alzheimer's charities asked us to bring to life a joint campaign to recruit runners for the 2019 Virgin London Marathon. In addition, we were tasked with raising awareness for the charities as headline cause for the event.
The campaign idea was to create the "Dementia Revolution" and position it as a movement created by the masses to bring an end to this cruel disease. We achieved this with graffiti, films, fundraising packs and much more.