Eight 2 O
Launching a £5bn startup

The Problem
When Thames Water created a consortium of eight leading engineering firms to jointly deliver their £5bn infrastructure programme, they asked us to build a brand that all those involved could get behind, and would make sense externally.
The Solution
By using a name and visual identity inspired by H2O, eight2o immediately looked like a brand that had gravitas and meaning. We executed this through a suite of assets including animations, corporate comms, merchandise and digital assets.