ESET
'I am' Campaign

 
 
The Problem
As a leading provider of internet security software, and well-known amongst technical experts, ESET asked us to build their consumer profile, create differentiation versus competitors and drive online product sales.
The Solution
Our campaign focused on what using the right internet security software enables you and your family to do online, rather than the fear and scare tactics of others. Consumers responded positively, through sales and campaign recall.
 
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