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01 May 2018, 15:13

Internal comms could be your best brand growth channel

There are many comprehensively discussed reasons for keeping your employees happy – all of which have a direct impact on your bottom line. But most of these elements fall to the HR team, line managers and recruiters to look after. So where do marketers fit in to this discussion? Here’s why the brand and marketing team should be owning internal communications, and treating this group as a target audience.
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29 March 2018, 14:54

Why a career in construction really measures up for today's teens

For the last few years we’ve been reading about the ever-growing skilled worker gap in the UK construction industry. The threat of Brexit on the existing workforce is adding to this pressure, and a lack of interest in construction careers amongst today’s teens means the future feels uncertain for many businesses in the industry. But in reality, those about to experience the shift into adulthood are exactly what the industry needs, and vice versa. Here’s why…
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23 March 2018, 14:27

Brand purpose doesn't have to be social purpose

Authenticity is far more important than jumping on the back of a trend.
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