psLondon Whitepaper | Truth or dare? How unexpected marketing insights can help charities combat potential fundraising crisis.

How unexpected consumer insights can help charities combat crisis

30 March 2023Download PDF

Ellie AtkinsonStrategist

ellie@pslondon.co.uk

Want to watch our webinar on this topic instead? Please click here.

Cutbacks. Price hikes. “The big squeeze”. 

Whichever way you look at it, there’s no doubt the cost-of-living crisis is affecting people and industries up and down the country. And charities are amongst those feeling the hit the most.

With research by the Charities Aid Foundation revealing that 86% of charitable organisations are worried about the effect of the crisis on those who need support, and 71% are concerned about managing increased demand, we knew something had to be done.

Because our curiosity is so rarely satisfied by research that’s already out there, we ran a bespoke survey to identify the true impact of the cost-of-living crisis on the sector. Featuring insight from 500 charity supporters across the UK between the ages of 16-65, what we found might just surprise you.

In this whitepaper, our insights team explore:

  • Original research revealing the true impact of the cost of the living crisis on the charity sector
  • New thinking behind the subconscious motivations behind charity giving
  • Unexpected approaches to unlocking greater support
  • Actionable takeaways for your marketing strategy

Ready to find out what these unexpected insights are? Click ‘Download PDF’ on the right, to get access to the Whitepaper.

Or you could watch our webinar on-demand

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