psLondon's Uni Brand Ballot at the HE Marketing Conference 2022

Results from our brand loyalty ballot

22 July 2022

Zana YassinMarketing & Communications Manager

zana@pslondon.co.uk

What goes further in building prospective students' brand loyalty?

Marketing leaders from universities across the UK were invited to vote in our brand loyalty ballot during the Higher Education Marketing Conference, which took place in June 2022, and we are here to share the results...

Whilst both factors are undoubtedly important in establishing brand loyalty, we were keen to gather some fresh data and to listen to the reasoning behind our voters' choices.

Interestingly, the majority of people who visited our stand were not able to express an immediate opinion. This made way for some very interesting conversations and highlighted the value of some of psLondon's most recent insight in the higher education sphere...


Finalists for 3 awards: Not for Profit / Charity Content Campaign of the Year, Health Content Campaign of the Year and Content Strategy of the Year

In 2021, psLondon helped RNID to open up the conversation and promote their hearing check tool in an accessible way. The concept humorously illustrated commonly misheard phrases, demonstrating the need for people to check your hearing. Using big, bold, playful messaging and imagery, we provided a tongue-in-cheek way to highlight a common, often debilitating impairment if left untreated. A staggering 50,000 hearing checks have been completed since. That’s thousands of people who could otherwise have remained unaware of their changing relationship with sound, as well as thousands of family members who may benefit from being able to have clearer conversations with their mum, sister, brother, daughter or best friend, all thanks to RNID.
Read more…

Bottomline Technologies – Spot the Fraud

Finalists for 2 awards: Finance Content Campaign of the Year and B2B Content Campaign of the Year

We set out to help Bottomline make fraud solutions a business imperative by delivering an impactful campaign that communicated the need for Bottomline Technologies' fraud protection software. Rooted in the epic battles between predator and prey in the animal kingdom, our creative content dramatises the hidden danger posed by fraud, as well as Bottomline’s ability to help monitor and protect businesses. Striking images of predators hidden in plain sight represented the true risk of fraud and the insidious nature of financial crime perpetrators, and we were really keen to share the creative content of this campaign with the world.

Read more…

Everyone’s a winner…

We’re pretty delighted to be selected as finalists for five different categories and the recognition that comes with it is a great way for us to showcase and celebrate the hard work our strategy and creative teams put into the content of each project. However, winning an award would help us to raise further awareness of the important work RNID are doing to improve the lives of people with poor hearing, and would protect even more businesses from being victims of financial crime, with the help of Bottomline’s products.

Just imagine what we could achieve by winning all five…


Addendum

Since publishing this news post, the above campaigns were also shortlised for the following categories of the UK Social Media Awards:

  • RNID – Royal National Institute for Deaf People
    -
    Best Charity / Not for Profit Campaign
    - Best Use of Social Media for Direct Response
  • Bottomline Technologies – Spot the Fraud
    -
    Best Use of LinkedIn
    -
    Best Use of Social Media for Finance

ps. We considered changing the blog post's title upon receiving news of the additional awards, but 'nonet' didn't have quite the same ring to it as 'quintet'...

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