Pearson
I Choose BTEC

 
 
The Problem
Pearson asked us to develop a BTEC campaign that would grow awareness amongst potential students, teachers and influencers, as well as to help position a BTEC qualification as a positive choice, as experienced by highly successful people.
The Solution
Successful people are the ones who play to their strengths, such as knowing that a BTEC course can be the right choice. We built the campaign around well-known people - and their successes - who themselves chose BTECs
 
BLK-BkG.jpg

Pearson.jpg

Pearson_Mockup.jpg

Pearson3.jpg