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Pearson Apprenticeships
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The Problem
Pearson Education is well known within the education sector for offering educational products and services, assessment and professional development at all stages of learning. Once a leader in the apprenticeship market, it had lost market share of its core product, BTEC Apprenticeships, and briefed us to develop a campaign to re-launch it to education providers to help increase sales.
The Solution
Our campaign focused on what using the right internet security software enables you and your family to do online, rather than the fear and scare tactics of others. Consumers responded positively, through sales and campaign recall.
 
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