Why desperation in student recruitment marketing isn’t working

Why desperation in student recruitment marketing isn’t working

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Kendra RogersHead of Insight & Strategy

kendra@pslondon.co.uk0207 375 6465

Over the last year, Married at First Sight hooked many of us with its unconventional set-up – a couple first meeting at the altar and immediately tying the knot. The premise is so intriguing simply because it feels hard to believe that such a surface-level relationship could work in the long-term!

So the question is, why are we using a Married at First Sight approach when it comes to university recruitment?

We recently ran a survey interviewing 500 current and prospective students aged 16-19 in the UK about their perceptions of university brands. In our latest White Paper, our Head of Insight and Strategy Kendra Rogers explores the parallels between MAFS and the recruitment approach of some universities, and why some have become a bit desperate with their marketing.

Click 'Download PDF' to download the Whitepaper

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