Cardiff Business SchoolThe power of purpose

The Problem

Cardiff Business School was clear about their purpose as the world’s first Public Value Business School - valuing more than just economic success, they were on a mission to bring humanity, sustainability, generosity and innovation to the business sector. The trouble was, they hadn’t really told anybody that…

The Solution

We developed a recruitment campaign that would allow them to tell their story to the world, created to attract like-minded domestic and international Masters and MBA students to the Business School. The campaign was built around a confident positioning that has become a call to arms - asking people to take a stand for what matters most to them, and to society. Our ‘We stand for_’ campaign story is told by the students, alumni and academic community in a unique, powerful and inspiring way.

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