Cardiff Business SchoolThe power of purpose
The Problem
Cardiff Business School was clear about their purpose as the world’s first Public Value Business School - valuing more than just economic success, they were on a mission to bring humanity, sustainability, generosity and innovation to the business sector. The trouble was, they hadn’t really told anybody that…
The Solution
We developed a recruitment campaign that would allow them to tell their story to the world, created to attract like-minded domestic and international Masters and MBA students to the Business School. The campaign was built around a confident positioning that has become a call to arms - asking people to take a stand for what matters most to them, and to society. Our ‘We stand for_’ campaign story is told by the students, alumni and academic community in a unique, powerful and inspiring way.
Bottomline Technologies
King's College London
Bristol Water
First Choice
Cardiff Business School
Place2be
University of Gloucestershire
University of BradfordKing's College London
Jaguar Land Rover 
Pearson
Alzheimer’s Research UK and Alzheimer’s Society
BluWirelessPearson
eight2O
ESET
The Construction Industry Training Board (CITB)