Jaguar Land Rover Programme in Practice
The Problem
To persuade Jaguar Land Rover's retail network to adopt their Approved used car programme we set out to inspire them through the experiences of early adopters. We were given access to ten locations worldwide and set off to meet them.
The Solution
By identifying the aspect of the programme that has had the most impact in each market visited, we were able to bring each experience to life in print and digitally, and link it to improved commercial results.
Our work helped Jaguar Land Rover win Best Used Car Programme at a host of international automotive awards.
Bottomline Technologies
King's College London
Bristol Water
First Choice
Cardiff Business School
Place2be
University of Gloucestershire
University of Bradford
King's College London
Jaguar Land Rover
Pearson
Alzheimer’s Research UK and Alzheimer’s Society
BluWireless
Pearson
eight2O
ESET
The Construction Industry Training Board (CITB)
