Jaguar Land Rover Programme in Practice
To persuade Jaguar Land Rover's retail network to adopt their Approved used car programme we set out to inspire them through the experiences of early adopters. We were given access to ten locations worldwide and set off to meet them.
By identifying the aspect of the programme that has had the most impact in each market visited, we were able to bring each experience to life in print and digitally, and link it to improved commercial results.
Our work helped Jaguar Land Rover win Best Used Car Programme at a host of international automotive awards.