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Jaguar Land Rover Programme in Practice

The Problem

To persuade Jaguar Land Rover's retail network to adopt their Approved used car programme we set out to inspire them through the experiences of early adopters. We were given access to ten locations worldwide and set off to meet them.

The Solution

By identifying the aspect of the programme that has had the most impact in each market visited, we were able to bring each experience to life in print and digitally, and link it to improved commercial results.

Our work helped Jaguar Land Rover win Best Used Car Programme at a host of international automotive awards.

Jaguar Landrover
Jaguar Landrover book
Jaguar Landrover Rhino
Jaguar Landrover inside book
Jaguar Landrover cover
Jaguar Landrover Portrait
Bottomline Technologies LogoBottomline Technologies
Kings College London LogoKing's College London
Bristol Water logoBristol Water
First Choice LogoFirst Choice
Cardiff University Business School LogoCardiff Business School
Place2be logoPlace2be
University of Gloucestershire logoUniversity of Gloucestershire
University of Bradford logoUniversity of Bradford
King's College London logoKing's College London
Jaguar logoJaguar Land Rover
Pearson logoPearson
Alzheimer’s Research UK and Alzheimer’s Society logoAlzheimer’s Research UK and Alzheimer’s Society
BluWireless logoBluWireless
Pearson logoPearson
Eight 2 O logoeight2O
ESET logoESET
CITB logoThe Construction Industry Training Board (CITB)

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