King's College London‘Groundbreaking’ changes for InTouch
The Problem
The alumni magazine InTouch has existed in print for over 30 years and, as its readership gets broader and more diverse, King’s wanted to evolve the magazine into a new and interactive experience - appealing to a whole new cohort and connecting more intuitively to their online fundraising initiatives and volunteering schemes.
The Solution
We created a whole new digital experience for InTouch, launching with the inaugural Groundbreakers issue. Creating a bespoke framework from scratch, InTouch Online hosts a variety of rich media, interactive content for creative storytelling and a seamless, curated user experience. Within the first week of launch, the site saw over 3,000 visits and a wave of community activity, through social shares, sign ups and comments on the articles.
