Nutmeg launched in 2011on the principle that the wealth management industry needed to be democratised. After a decade of leading the sector, both the business and the client base had grown and matured and Nutmeg were looking to evolve their brand to re-establish themselves as a serious all-in investment choice for both experienced and inexperienced investors.
Through extensive stakeholder research, including speaking with existing and potential Nutmeg customers, we landed on a new brand proposition centred on the human stories that their investment strategy and technology are powering. This elevated the value, clarity and transparency that Nutmeg offers to their customers and manifested in their new customer-facing brand strap-line ‘Invest. Your Way.’ We launched the new brand identity with a campaign that took the nation by storm, with ads in print and online press, and digital animations popping up all over Waterloo Station and Westfield Shopping Centre.