PearsonI Choose BTEC
The Problem
Pearson asked us to develop a BTEC campaign that would grow awareness amongst potential students, teachers and influencers, as well as to help position a BTEC qualification as a positive choice, as experienced by highly successful people.
The Solution
Successful people are the ones who play to their strengths, such as knowing that a BTEC course can be the right choice. We built the campaign around well-known people - and their successes - who themselves chose BTECs.
Campaign success was measured by the fact that more FE Colleges and Schools downloaded material related to the BTECs than in any comparable period.
Bottomline Technologies
King's College London
Bristol Water
First Choice
Cardiff Business School
Place2be
University of Gloucestershire
University of Bradford
King's College London
Jaguar Land Rover
Pearson
Alzheimer’s Research UK and Alzheimer’s Society
BluWireless
Pearson
eight2O
ESET
The Construction Industry Training Board (CITB)
