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PearsonI Choose BTEC

The Problem

Pearson asked us to develop a BTEC campaign that would grow awareness amongst potential students, teachers and influencers, as well as to help position a BTEC qualification as a positive choice, as experienced by highly successful people.

The Solution

Successful people are the ones who play to their strengths, such as knowing that a BTEC course can be the right choice. We built the campaign around well-known people - and their successes - who themselves chose BTECs.

Campaign success was measured by the fact that more FE Colleges and Schools downloaded material related to the BTECs than in any comparable period.

I chose BTEC
Pearson I chose BTEC
Pearson inside book
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Kings College London LogoKing's College London
Bristol Water logoBristol Water
First Choice LogoFirst Choice
Cardiff University Business School LogoCardiff Business School
Place2be logoPlace2be
University of Gloucestershire logoUniversity of Gloucestershire
University of Bradford logoUniversity of Bradford
King's College London logoKing's College London
Jaguar logoJaguar Land Rover
Pearson logoPearson
Alzheimer’s Research UK and Alzheimer’s Society logoAlzheimer’s Research UK and Alzheimer’s Society
BluWireless logoBluWireless
Pearson logoPearson
Eight 2 O logoeight2O
ESET logoESET
CITB logoThe Construction Industry Training Board (CITB)

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