PearsonI Choose BTEC
Pearson asked us to develop a BTEC campaign that would grow awareness amongst potential students, teachers and influencers, as well as to help position a BTEC qualification as a positive choice, as experienced by highly successful people.
Successful people are the ones who play to their strengths, such as knowing that a BTEC course can be the right choice. We built the campaign around well-known people - and their successes - who themselves chose BTECs.
Campaign success was measured by the fact that more FE Colleges and Schools downloaded material related to the BTECs than in any comparable period.