RNIDChecking the nation's hearing

The problem

12 million people in the UK suffer from hearing loss, yet no one is talking about it and many have never been tested or formally diagnosed. It can be linked to poor social interaction, reduced quality of life and risk of dementia.

RNID, whose aim is to make life fully inclusive for deaf people and those with hearing loss or tinnitus, needed to promote their new online hearing check tool, and position themselves as the ‘one-stop shop’ for free and useful resources. But our research survey showed that just 7% of people would contact RNID for support with hearing difficulties.

The solution

We needed to open the conversation and promote RNID’s hearing check in an accessible way. Our concept humorously illustrated commonly misheard phrases, demonstrating the need to check your hearing.

A staggering 24,000 checks were completed during the campaign, generating 206k clicks and 17m+ impressions and driving 98k users to the website (99.5% were first time visitors). The best part? Action! 1 in 4 visitors downloaded a certificate to take to their GP.

RNID Campaign Poster
RNID campaign Spotify advert
RNID Campaign Billboard
RNID Campaign Gmail Advert
RNID campaign Instagram advert

Get in touch

We'd love to hear from you, or just sign up to receive our occasional thoughts and news. We promise we won't bombard you and you can unsubscribe at any time. Let us know what you need by filling in the form.

Let us know how we can help you:

* mandatory field