University Centre Reaseheath Cultivating the pioneers of our land-based future
Reaseheath is a leading land-based education provider in the Northwest of England, with a further education offer that attracts students from across the region. Their objective for 2022/23 is to replicate this success at University Centre Reaseheath (their higher education partnership with the University of Chester) by boosting marketing activity to attract students from across the UK and beyond.
Whilst Reaseheath know that UCR’s focus on support and accessibility makes them stand out in the sector, they brought psLondon in to help them articulate the magical feeling evoked when arriving on campus.
After undertaking a range of audience research, including workshops, surveys, focus groups and interviews with students, staff and stakeholders, psLondon re-established UCR’s brand essence, story and narrative.
We then developed a bold new visual identity and photography style that focused on UCR’s new brand articulation - ‘It’s in our nature’. To ensure a successful roll-out, we went on to develop a range of key recruitment touchpoints and trained the marketing team to own their new brand. Following its recent launch, the brand has been received incredibly well by both current and prospective students.