University of BradfordThis is Bradford

The Problem

Set against a backdrop of a fiercely competitive market, the University of Bradford needed a way to stand out from the crowd and build its appeal in a way that would be true to it’s roots and would resonate with its target audience.

The Solution

We created a campaign, built on the premise that ‘your university experience shapes who you are and, for many, becomes an integral part of your identity’. It celebrates students and alumni, telling their compelling stories, finding themselves and realising their ambitions. Above all, it shows how the university provides its students with the tools they need to make a positive impact in society.

Our work was recognised with a Silver and Bronze at the 2019 DMA Awards, a Platinum Hermes Award and a nomination at the 2020 Drum Awards.

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